The Owners Dilemma
The Owners Dilemma: Driving Success and Innovation in the Design and Construction Industry
By Barbara White Bryson with Canan Yetmen
The design and construction industry is one of the most inefficient on the planet, wasting billions of dollars a year of public and private owners’ money. Architects, engineers, builders, and developers have struggled in this environment for years.
But it is owners who can impact the industry most deliberately and aggressively. It is owners who can drive innovation on their projects and create profound change in the industry. In fact, it is owners who are uniquely positioned to innovate. By planning the design and delivery process, becoming team leaders, collaborating deeply throughout the industry, and applying key elements documented in The Owner’s Dilemma, owners can summon meaningful and lasting change.
The Owner’s Dilemma explores how best to use the power of the owner and how that power can recreate the building industry.
“The Owner's Dilemma asks us to understand that two things are crucial. First, that each of its five elements is considered individually and
given equal weight and second, that the five elements are considered collectively and this collective thinking must be maintained throughout
the entire project. If the individual keys are managed well, the collective group will clearly be successful.”
- MICHAEL GRAVES
“The Owner’s Dilemma explains philosophies, insights, and techniques that will help owners take charge of this powerful role. Every manager
of facility acquisition as well as the architects, engineers, construction managers, and builders who work for these new leaders should read
this insightful book.”
- CHARLES THOMSEN
“The Owner's Dilemma should be required reading for anyone involved in the A/E/C industry -- owners, architects, and construction managers
alike. It offers a clear diagnosis about what’s wrong with the industry and a compelling vision about how to move forward.”
- SCOTT SIMPSON