The Leadership Summit
on the Business of Design:
The Changing Economics of Design

University of Oregon (Portland) – Innovation Commons
September 10 & 11, 2025

The business of design is undergoing a profound transformation. As artificial intelligence reshapes workflows, decision-making, and creative processes, design firms must rethink their value propositions and strategic positioning. At the same time, shifting investor sentiment in the built environment is influencing how projects are financed, developed, and executed. These forces are creating both uncertainty and opportunity, challenging firms to define their relevance in an evolving marketplace.

Join us as we explore the new and altered landscape of design in this AI-driven era. We’ll bring together thought leaders, firm executives, investors, and industry disruptors to examine how AI is redefining the business of design, where capital is flowing in the built environment, and how firms can adapt to maintain influence and financial success.

Through keynotes, panel discussions, and interactive sessions, we will tackle critical questions:

  • How is AI changing the economics of design services and firm profitability?
  • What do investors and developers now expect from design professionals?
  • How can firms position themselves as indispensable in a technology-driven, efficiency-focused world?

As automation and investment shifts challenge traditional business models, the design professions must articulate and amplify their unique value. This summit will provide leaders with the insights, strategies, and connections to navigate the next chapter of the industry with confidence. 

Moderators

Dave Gilmore

Dave Gilmore,
DesignIntelligence

Jennifer Kolstad

Jennifer Kolstad,
Ford Motor Company

Speakers

Iñaki Alday

Iñaki Alday
Tulane University School of Architecture

Todd Mowinski

Patrick Chopson
cove

Todd Mowinski

Todd Mowinski
Newcomb + Boyd

Brian Olasov

Brian Olasov
Carlton Fields

Brian Olasov

Francisco Javier Rodríguez-Suárez
University of Illinois

Kinon Onuma

Donny Walker
Newcomb + Boyd

Adrian Parr

Adrian Parr Zaretsky
University of Oregon

Venue

University of Oregon
NE Campus
Innovation Building

Venue Address: 2811 NE Holman St, Portland, OR 97211
Scan QR Code for interactive map


Registration

All events will be on a first to register, first to attend basis to ensure your seat. Please note: no refunds will be issued for cancellations within 30 days of the event.

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