DesignIntelligence Media


TIDI075: Designing Value: Who's Asking?

Marilyn Moedinger is the Founding Principal of Runcible Studios and has been an adjunct professor for over 10 years, teaching courses at Boston Architectural College, Wentworth Institute of Technology, and Northeastern University. On this edition of This Is DesignIntelligence, she shares what she thinks is the biggest value that designers bring to projects, the importance of articulating the difference between design and design services to the client, and where she thinks architects are missing major opportunities for compensation.