How Firms Succeed 5.0
How Firms Succeed 5.0: New Horizons for the Professional Services Firm
by James Cramer and Scott Simpson
Now available from Greenway Communications
Architecture and design are undergoing a radical transformation. Global practice, sustainability, innovative delivery processes, and
sophisticated technology are challenging everyone involved in the A/E/C industry to be both more creative and more efficient. In How
Firms Succeed 5.0,
Jim Cramer and Scott Simpson show how design professionals can deliver extraordinary new value for their clients. Their model of the
“Design Enterprise Cycle” offers a compelling vision of what lies ahead, with step-by-step advice on how to achieve extraordinary success
in a time of rapid change.
This is an important read for everyone who has a stake in building a better, healthier, and more sustainable future.