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Author: Scott Simpson, FAIA

Going Green: You Can Bank On It!

March 25, 2007 /

Scott Simpson, FAIA

It’s a common assumption that sustainable design costs big money, which is why so many business and government leaders have been reluctant to embrace the fundamental changes necessary to protect our ecosystems. Most people think of sustainability as cod liver oil: hard to swallow, but ultimately good for us.

Faster and Faster

February 10, 2006 /

Scott Simpson, FAIA

In today’s highly competitive environment, speed is a critical strategic issue for clients. Whether it’s a new office building, hotel, retail complex, or condominium, “speed to market” gives them an important leg up.

In today’s highly competitive environment, speed is a critical strategic issue for clients. Whether it’s a new office building, hotel, retail complex, or condominium, “speed to market” gives them an important leg up.

Delivering on Great Design: Charting Your Success

October 15, 2004 /

Scott Simpson, FAIA

Truly creative people do things that, by definition, have not been done before. At the same time, each and every job is bounded by the parameters of budget and schedule, which provide the “predictive value” that clients demand.

Metrics of Value: Measuring How Design Adds Up

February 15, 2004 /

Scott Simpson, FAIA

Ambitious firms may claim all four as core values.The important point is that to be successful, your firm needs to be distinguished in some way. What makes it special? What drives the bus?

Eight Steps to Better Communications

May 15, 2003 /

Scott Simpson, FAIA

Communicating clearly is one of the most powerful “design tools” available, and yet very few of us ever receive formal training in how to be good communicators.

Translating Design Value into Business ROI

September 25, 2002 /

Scott Simpson, FAIA

It’s been said that “design” is both a noun and a verb—a product and a process. While we may have words to describe design, it’s devilishly difficult to define because it means so many different things to so many different people.

Layoffs: Good Thing or Not?

March 1, 2002 /

Scott Simpson, FAIA

The introduction of new ideas, products and services creates opportunities for growth. At the same time—-when there is an excess of supply over demand—-markets contract, seeking equilibrium.

Slow Times Need Fast Thinking

February 1, 2002 /

Scott Simpson, FAIA

While nobody can predict with certainly what course the economy will take, there are some tactics that will help you navigate the slow periods.

The Well-Designed Office: Practice What You Preach

February 1, 2002 /

Scott Simpson, FAIA

Image is everything. When it comes to your workspace—-your office environment, don’t just generate ideas that claim good designs benefits for clients but also live your ideas of good design.

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