“There are four aspects of the power of design,” says Nellie Reid, director of sustainable design. “One of them is ethical design, looking at sustainability and appropriate design. But another aspect of it is inspiration. It’s that wow factor when you walk into a building that it somehow inspires you to be more creative and innovative.”
More Recent Videos
- The official video: Absolute World, Mississauga
- Cameron Sinclair, ARCHITECTURE FOR HUMANITY, Rockefeller Summit
- TEDxWarwick - Koen Olthuis - Floating City Apps
- Architecture and the Great Recession
- Predictable Magic - Ravi Sawhney
More Architecture & Design Videos


