Strategy

04/15/04 The New Wave in Major, Minor League Sport Design Baseball still holds the title of America’s pastime. In this issue, we present the architectural stats book: all the majors and AAA parks, who built them and when; their cost and capacity.
03/15/04 Design Integration is Key Strategy is a strange word, often overused and misused. Its common use would suggest that the term strategy is unambiguous and its meaning strong and clear. But it is not. James P. Cramer
02/15/04 Metrics of Value: Capitalize or Capsize What is the real value of the professional design services in your firm? Like quality, the meaning of value might seem slippery and elusive, but it needn’t be. One simple definition is that value is cost divided by benefit. James P. Cramer
09/15/03 Management by Design: Exploiting the Neglected Power of Form Designers have often been encouraged to learn about management, but equally true, managers need to learn about design. As a broad-ranging discipline with centuries of history, design adds to the professionalism of management. Dr. Richard Farson
05/15/03 How Informed is Your View of the Future? For our 8th Anniversary issue, we decided to ask leaders from widely different areas of the field—higher education, human behavioralists, designers and those who look at the long financial future for their firms.
07/15/02 Delivering on Client Expectations through Strategic Alliances The exceptional firm may possess all of the qualities the client needs; in many cases, though, a project may best be achieved through a strategic alliance of firms. Stephen Fiskum, AIA
06/15/02 A Visionary Agenda: 30 Trends Will Thin the Herd Despite the daily assault of traditional marketing tactics, we believe clients are actually persuaded most often by the power of word of mouth and by what they hear from trusted sources. James P. Cramer
05/01/02 What’s on Your Survival Agenda? Headlines often paint a very different picture from the reality facing decision makers in our industry. Here’s what is really happening: James P. Cramer
02/01/02 Are You Thinking Strategically? We facilitated a discussion with a group of building owners on better preparing for future real estate and construction projects and how to have more successful relationships with their design team. James P. Cramer

Strategy

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