Public Relations

01/08/10 1 The Promise of Space: Branding and Architecture in Theory and Practice Turning a structure into an emotional experience isn’t easy. But it can be both satisfying and strategic. Christine Astorino
01/08/10 Forging Invaluable Partnerships Creating long-lasting and fruitful relationships with clients requires that we see ourselves as more than problem solvers. Getting to clients’ deep foundational issues, assessing their long-term goals, and managing multiple perspectives are necessary to build these partnerships. Mark VanderKlipp
01/04/10 Brand Building for the Long Haul A case study in holding on to a venerable past while embracing future opportunities. Bill Wittland
03/02/09 1 Economic Crises Will Change the Construction Industry Not only will data about supply chain, personnel, and expenditures become more important, but projects across the country will compete with each other to achieve the best quality, cost effectiveness, scheduling efficiency, and environmental benefits. Barbara Golter Heller
05/09/08 Book Boosts Design Firm Marketing How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.
06/07/07 The Ephemera of Brand Following several months of discussions, Foster and Partners has announced an ownership transition offering up a brand revolution of sorts. Lord Foster has agreed to sell a stake in his professional practice to 3i, a private equity firm that last year earned $1.6 billion. James P. Cramer
01/01/07 All in Favor of Opposition: Study Reveals Overwhelming Opposition to Land Development No matter the type of project a developer wants to build in 2007, fiercely committed citizen opponents are almost certain to say, “NO.” P. Michael Saint
08/15/03 KieranTimberlake’s SmartWrap Getting Attention Imagine bricks and mortar being replaced by “smart” walls that are made of an ultra-thin polymer-based film—the same material used in a plastic soda bottle. And the technology used is applied by a printing process.
07/15/03 Get Bullish; Say What You Mean Deloitte’s consulting arm has issued a free jargon-busting program that works close to how a spellchecker does: by targeting suspect words and nailing them.
05/15/03 Beyond Gehry, Hadid, Graves: Architect in a Starring Role Do you recall that Charles Bronson’s character in Deathwish was an architect? The list of Hollywoood-created architects was compiled by Tammy Ruggles, BSW, MA.

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