33 - Understanding Change & the Change in Understanding

Public Relations

08/31/10 The Impact of the Built Environment on Public Health Americans are fatter than ever. How much can good design accomplish toward a slimming down of the population? Betsy del Monte and Gary Lawrence
06/25/10 The Value of Authenticity Common businesses practices such as performance appraisals reinforce the cultural standard to conform rather than differ. But conformity is not what leaders are made of. Louis L. Marines
06/25/10 Design Leadership and the Environment These are tough times for the environment. The old solutions don’t work any longer, and there are no simple answers. James P. Cramer and Jane Gaboury
06/25/10 It’s a New Decade, But Is There a Difference? Everyone talks about climate change, increasing energy efficiency, and the impact of buildings. What have been the results? R.K. Stewart
06/25/10 1 Sustainable Growth as Public Policy If we are going to transform our environment, then political leaders need to become advocates for sustainable planning and design practices. And they’ll become advocates only by hearing from architects and planners. Mark E. Strauss
01/08/10 1 The Promise of Space: Branding and Architecture in Theory and Practice Turning a structure into an emotional experience isn’t easy. But it can be both satisfying and strategic. Christine Astorino
01/08/10 1 Forging Invaluable Partnerships Creating long-lasting and fruitful relationships with clients requires that we see ourselves as more than problem solvers. Getting to clients’ deep foundational issues, assessing their long-term goals, and managing multiple perspectives are necessary to build these partnerships. Mark VanderKlipp
01/04/10 Brand Building for the Long Haul A case study in holding on to a venerable past while embracing future opportunities. Bill Wittland
03/02/09 1 Economic Crises Will Change the Construction Industry Not only will data about supply chain, personnel, and expenditures become more important, but projects across the country will compete with each other to achieve the best quality, cost effectiveness, scheduling efficiency, and environmental benefits. Barbara Golter Heller
05/09/08 Book Boosts Design Firm Marketing How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.

Public Relations

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