Marketing

01/08/10 1 The Promise of Space: Branding and Architecture in Theory and Practice Turning a structure into an emotional experience isn’t easy. But it can be both satisfying and strategic. Christine Astorino
01/04/10 Brand Building for the Long Haul A case study in holding on to a venerable past while embracing future opportunities. Bill Wittland
09/04/09 1 When ‘You’re Too Expensive’ Your client isn’t necessarily saying your services cost too much. Maybe you’re being told that you haven’t fully communicated the value you intend to deliver. Ava J. Abramowitz
09/04/09 1 Attaining A/E/C Market Prominence Research at the Rice University Building Institute reveals a dozen strategies for increased competitiveness. Joe M. Powell
01/15/09 1 Low Tide: Marketing When Times Are Tough Marketing is more important than ever in a downturned economy. It’s how you make the connection between what the client needs and what your firm does well. Scott Simpson
11/10/08 An Enviable Design Portfolio Whether you’re preparing to launch a new career or working to build up your firm’s client base, a well-prepared portfolio is a calling card that can open doors. A good portfolio illustrates strengths and an understanding of essential design constructs. Harold Linton
10/06/08 Communicating Your Distinctive Competency Few firms are truly unique in their competencies or capabilities. However, if you are able to define and then communicate what makes your organization distinctive, you’ve already gone a long way in delineating you firm and demonstrating your worth. Sharon Berman
10/06/08 Advice for Design Entrepreneurs Design entrepreneurs who don’t yet possess the resources to hire full-time marketing staff must do the job themselves: Be the expert, get that message out, and business will come to you. Brenda Richards and Kathleen Soldati
05/30/08 1 The Role of Technology in Reshaping the AEC Industry Building information modeling is much more than the next big thing. Peter Beck
05/09/08 Book Boosts Design Firm Marketing How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.

Marketing

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