Marketing

08/31/10 From the Ground Up: Growing a Thriving Design Firm You can read a library of management titles, but success largely boils down to internalizing and implementing five key practices. James Follett
08/31/10 Design Goes Global Over the next several decades, billions of square feet of new construction and renovations will take place worldwide. Is international practice right for your firm? Scott Simpson
08/31/10 Gritty Optimism in the Global Marketplace Our most recent survey of global professional practice finds there is success to be wrung from exporting services. James P. Cramer and Jane Gaboury
08/30/10 1 Anatomy of Marketing Growth Zones What’s happening in China and the Middle East. Source: Greenway Group and Screampoint
01/11/10 Hope Amid a Slow Construction Comeback 25 trends transforming architecture and design indicate there are opportunities amid the sluggish recovery.
01/08/10 1 The Promise of Space: Branding and Architecture in Theory and Practice Turning a structure into an emotional experience isn’t easy. But it can be both satisfying and strategic. Christine Astorino
01/04/10 Brand Building for the Long Haul A case study in holding on to a venerable past while embracing future opportunities. Bill Wittland
09/04/09 1 When ‘You’re Too Expensive’ Your client isn’t necessarily saying your services cost too much. Maybe you’re being told that you haven’t fully communicated the value you intend to deliver. Ava J. Abramowitz
09/04/09 1 Attaining A/E/C Market Prominence Research at the Rice University Building Institute reveals a dozen strategies for increased competitiveness. Joe M. Powell
01/15/09 1 Low Tide: Marketing When Times Are Tough Marketing is more important than ever in a downturned economy. It’s how you make the connection between what the client needs and what your firm does well. Scott Simpson

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