- 01/11/10 Hope Amid a Slow Construction Comeback 25 trends transforming architecture and design indicate there are opportunities amid the sluggish recovery.
- 01/08/10 1 The Promise of Space: Branding and Architecture in Theory and Practice Turning a structure into an emotional experience isn’t easy. But it can be both satisfying and strategic.
- 01/04/10 Brand Building for the Long Haul A case study in holding on to a venerable past while embracing future opportunities.
- 09/04/09 1 When ‘You’re Too Expensive’ Your client isn’t necessarily saying your services cost too much. Maybe you’re being told that you haven’t fully communicated the value you intend to deliver.
- 09/04/09 1 Attaining A/E/C Market Prominence Research at the Rice University Building Institute reveals a dozen strategies for increased competitiveness.
- 01/15/09 1 Low Tide: Marketing When Times Are Tough Marketing is more important than ever in a downturned economy. It’s how you make the connection between what the client needs and what your firm does well.
- 11/10/08 An Enviable Design Portfolio Whether you’re preparing to launch a new career or working to build up your firm’s client base, a well-prepared portfolio is a calling card that can open doors. A good portfolio illustrates strengths and an understanding of essential design constructs.
- 10/06/08 Communicating Your Distinctive Competency Few firms are truly unique in their competencies or capabilities. However, if you are able to define and then communicate what makes your organization distinctive, you’ve already gone a long way in delineating you firm and demonstrating your worth.
- 10/06/08 Advice for Design Entrepreneurs Design entrepreneurs who don’t yet possess the resources to hire full-time marketing staff must do the job themselves: Be the expert, get that message out, and business will come to you.
- 05/30/08 1 The Role of Technology in Reshaping the AEC Industry Building information modeling is much more than the next big thing.
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