Holstee is an organization was founded in 2009 by two brothers who are passionate about sustainability and wanted to pursue this lifestyle and its links with innovative design. They have produced a variety of products including shirts, wallets, and jewelry - you can find more of their products here. To help its customers understand the ecologic impacts of the product they sell, Holstee has developed a series of badges which describe the key sustainable elements of each product. They have also taken great care to address issues of shipping and packaging - two significant issues for the sustainable product realm. And if this wasn’t enough, Holstee has committed to using 10% of all sales as micro-loans to entrepreneurs in developing countries.
Holstee has tied this all together with their manifesto. Not only graphically pleasing, but also contains powerful beliefs which guide the organization. Not only has it generated a decent amount of press, but it also makes their consumers aware of who they are and what they believe.
What if you were to develop a similar “manifesto” for yourself as a design leader? What would it say?
How about for your professional practice or organization? What bold public statements are at the core of your work - define the essence of your practice? Are they different than your personal beliefs?