Value Differentiator

June 17, 2006 · by DesignIntelligence

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. This is true for you as a person and also for your firm.

You already have a brand, so does your firm. Your brand is a reflection of who you are and what you believe and value. Your firm's brand is similar. One way to describe a brand is through three distinct parts, which we call the Value Differentiator.

Relevant Services - The professional services that your firm offers and the markets/clients that you serve

Process Differentiation - The unique tools, processes, business strategies, delivery methods, knowledge base, core values, and techniques that your company brings to bear on a project

Product Vernacular and Style Mystique - your firm's personality - the way that you communicate and relate to the marketplace, and the distinct flair that represents your firm

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