A brutal fact of reality for architecture and engineering firms is that prevailing pricing and compensation methods—setting fees on the basis of direct labor cost (whether selling hours on a time-and-materials or lump-sum basis)—provide only minimal profits for most firms.
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Since its nascence, the practice of architecture’s success centered on the individual and collective talents of those who comprised the design studio. Read full »
On the risk-reward scale, it easily can be said that design professionals take on tremendous risk for little reward. Read full »
A destabilization of older markets yields new zones of opportunity Read full »
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