Reach Higher: Long-cycle Strategies for a Short-cycle World

August 10, 2006 · by Ed Friedrichs

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Drawing on principles necessary for successful architectural practice, the archetypal long-cycle business, Friedrichs make the case for a quantum shift in thinking about organizational design in the new business environment where people resources, embedded knowledge, culture and trust relationships are an enterprise's most valuable assets.

This book illustrates how to develop organizational strategies, a mission and value system and a culture uniquely suited to creating a sustainable advantage in a highly competitive market, achieving long term value in today's short-cycle context.

Now available for purchase at the DesignIntelligence Bookstore.

Post Comment

The Future of Urban Change

Aug 4, 2016 · by Valerie Jacobs

Consumer trends shaping the cities of tomorrow Read full »

Architecture & Design School Search Resources

Jun 6, 2016 · by DesignIntelligence

From America's Best Architecture & Design Schools Read full »

The Must-Haves of Innovation

Jun 2, 2016 · by Diana Davis

An interview with Diana Davis, co-founder of Perkins + Will’s Innovation Incubator Read full »

The Importance of Business in Our Design Efforts

Jun 1, 2016 · by George Miller

Opening Remarks from the Co-Moderator of the Design Futures Council Leadership Summit on the Business of Design. Read full »

codaworx

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Error retrieving Twitter status

Research Support