Reach Higher: Long-cycle Strategies for a Short-cycle World

August 10, 2006 · by Ed Friedrichs

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former President of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century.

Drawing on principles necessary for successful architectural practice, the archetypal long-cycle business, Friedrichs make the case for a quantum shift in thinking about organizational design in the new business environment where people resources, embedded knowledge, culture and trust relationships are an enterprise's most valuable assets.

This book illustrates how to develop organizational strategies, a mission and value system and a culture uniquely suited to creating a sustainable advantage in a highly competitive market, achieving long term value in today's short-cycle context.

Now available for purchase at the DesignIntelligence Bookstore.

Post Comment

Perkins+Will | Innovation Incubator

May 20, 2015 · by Diana Davis

On creating a business plan for a firm-wide, culture-changing initiative Read full »

Is Your Firm Social Enough?

May 20, 2015 · by Bob Fisher

Maximizing the potential of social media practices in the creative professions Read full »

Who Will Lead Our Industry’s Data-Driven Future?

May 16, 2015 · by Randy Deutsch

Taking building information modeling to the next level Read full »

[Infographic] Green Designers, Green Drivers

May 13, 2015 · by DesignIntelligence

Architects and designers are often vocal proponents of sustainability, but do they put their money where their mouths are when purchasing automobiles? Read full »

The Owners Dilemma

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Research Support