Global Marketplace Articles

Marketing Strategies for the New Normal

Nov 1, 2011 · by Gary L. Skog

It’s not the economy. Global access, technology, and sustainability are among the trends changing traditional notions of client relationship. Read full »

Creating Value in the Current Economy

Nov 1, 2011 · by Scott Simpson

Clients are looking for ever more creative solutions to their problems, but they also value predictability. Firms that can deliver results will be the big winners in the challenging economy. Read full »

The Future Starts at Home

Nov 1, 2011 · by Randy Peterson

Investing in staff’s continuing professional development benefits everyone. And it’s more important than ever in a time of tight budgets. Read full »

Growth Beyond Borders

Sep 7, 2011 · by James P. Cramer

Many U.S.-based firms are finding growth globally. It doesn’t take a giant to step across oceans. Read full »

Design in China: The Next Wave

Sep 6, 2011 · by Gary Larson

By helping developers respond quickly to opportunities and creating innovative approaches to the design process, designers can elevate the value they bring to China markets. Read full »

A Case Study in Multi-Branding

Sep 4, 2011 · by Bradford Perkins and Stan Eckstut

How Perkins Eastman and Ehrenkrantz Eckstut & Kuhn found success by marrying complementary strategic plans while maintaining distinct brands. Read full »

Strategizing a Unique Practice

Sep 3, 2011 · by Peter Ellis

Few firms have been able to build their urban visions, designing and constructing cities complete with infrastructure, neighborhoods, and the full architectural fabric. Read full »

Sustainability Leadership: From Stagnation to Liberation

Jun 29, 2011 · by James P. Cramer

For better or for worse, architects, designers, planners, and their clients make up the central elemental force with regard to the environment and a sustainable future. Read full »

Sprawl Repair: From Auto-Scale to Human-Scale

Jun 29, 2011 · by Galina Tachieva

Leveraging design, policy, and incentives, sprawl can be transformed into complete communities with balanced uses and transportation options. Read full »

From Green Buildings to Green Neighborhoods

Jun 29, 2011 · by Bert Gregory

The next level of innovation in sustainability calls for us to look at districts, campuses, and neighborhoods. Read full »

The Social Responsibility of Architects

Jun 29, 2011 · by Helena L. Jubany

Everyone benefits when architects volunteer in community nonprofit organizations. Read full »

The Dangers of Designing in Foreign Lands

May 3, 2011 · by Eugene R. Scheiman and James P. Cramer

A/E/C firms are finding financial success outside U.S. borders. But it’s essential to protect your firm from inadvertent legal and ethical liabilities. Read full »

Magnifying Innovation

May 3, 2011 · by Ken Sanders

Leverage the benefits of technology by taking appropriate lessons from other industries while keeping A/E/C-specific best practices in mind. Read full »

New Opportunities But Little Recovery

Jan 3, 2011 · by James P. Cramer and Jane Gaboury

Research reveals the 25 trends with the most substantial impact on architecture and design now and into the near future. Read full »

The Changing Face of Design in China

Jan 3, 2011 · by Gary Larson

With its huge population, ability to make rapid, far-reaching decisions, and spreading wealth, China’s demand for design and design thinking keeps expanding. Read full »

Gritty Optimism in the Global Marketplace

Aug 31, 2010 · by James P. Cramer and Jane Gaboury

Our most recent survey of global professional practice finds there is success to be wrung from exporting services. Read full »

From the Ground Up: Growing a Thriving Design Firm

Aug 31, 2010 · by James Follett

You can read a library of management titles, but success largely boils down to internalizing and implementing five key practices. Read full »

Aging in Tandem: America and its Infrastructure

Aug 31, 2010 · by Barbara Golter Heller

Lack of stewardship over our public works has dealt the current generation a huge challenge. Without imagination and conviction in addressing this problem, the viability of the United States is... Read full »

Global Dialogue is Key to Success

Aug 30, 2010 · by Michael Greene

Technology, communication, and collaboration are the heart of Kohn Pedersen Fox Associates’ success. Read full »

Anatomy of Marketing Growth Zones

Aug 30, 2010 · by Source: Greenway Group and Screampoint

What's happening in China and the Middle East. Read full »

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