A World of Opportunity

October 6, 2008 · by Mark R. Mendell

U.S. firms that are not already engaged in international work still have an opportunity to participate in this vast playing field. The operational issues of logistics, licensing, contracting, and pricing, as well as the more strategic issues of branding and positioning in the global marketplace, don’t have to be overwhelming.

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How Firms Succeed 5.0

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