A Flair for the Creative

September 26, 2005 · by DesignIntelligence

Be Your Customer

Be Your Customer

HOW: Ask the client to describe, outline, or enact their typical customer’s experience.

WHY: This is a helpful way to reveal the client’s perceptions of their customer and provide an informative contrast to actual customer experiences.

The above is an example of the information you can get from IDEO’s Method Cards, which provide creative ideas and solutions for practicing and aspiring designers. The cards are divided into categories representing how the firm involves their own clients, including Learn, Look, Ask, and Try. The cards can help in project planning, can serve as reminders, and can be used to challenge colleagues to seek new insights. For more information, visit www.ideo.com.

Post Comment

The Rise of Coworking for AEC

Feb 10, 2016 · by DesignIntelligence

Coworking spaces are no longer just for tech startups. Read full »

Leaders' Insights on Optimism

Feb 10, 2016 · by DesignIntelligence

Leaders' Insights From the Stragegic Foresight Survey 2016-2017 Read full »

Radical Realignment in the AEC Industry

Feb 10, 2016 · by Scott Simpson

In his brief but influential book Who Moved My Cheese? (originally published in 1998) Spencer Johnson made some simple and powerful observations. Read full »

Circular Reasoning Redefined

Feb 3, 2016 · by Dickson Despommier

Imagining the sustainable city of the future Read full »

How Firms Succeed 5.0

Design Capital 21 Competition

DI.net RSS Feeds

DI.net on Twitter

Research Support