A Flair for the Creative

September 26, 2005 · by DesignIntelligence

Be Your Customer

Be Your Customer

HOW: Ask the client to describe, outline, or enact their typical customer’s experience.

WHY: This is a helpful way to reveal the client’s perceptions of their customer and provide an informative contrast to actual customer experiences.

The above is an example of the information you can get from IDEO’s Method Cards, which provide creative ideas and solutions for practicing and aspiring designers. The cards are divided into categories representing how the firm involves their own clients, including Learn, Look, Ask, and Try. The cards can help in project planning, can serve as reminders, and can be used to challenge colleagues to seek new insights. For more information, visit www.ideo.com.

Post Comment

Biomimickry Inspires True Innovation

Aug 26, 2015 · by Paul Woolford

All around us, organizations focused on everything from information technology to scientific research are continuously reinventing the nature of what they do. Read full »

Sustaining Success Through Leadership Transition

Aug 26, 2015 · by Stephen Fiskum

Design firms that plan and implement successful leadership transition are well-positioned to build upon their legacies and achieve new levels of growth and success. Read full »

Profiles in Entrepreneurship: Matt Ostanik

Aug 12, 2015 · by DesignIntelligence

Interview conducted by Margot Montouchet, research associate with DesignIntelligence Read full »

Semper Paratus: Leadership Lessons From Outside AEC

Aug 12, 2015 · by DesignIntelligence

It is hard to imagine two more contrasting workplace environments than a design firm and a Coast Guard cutter. But despite obvious differences in mission, culture, and organizational structure,... Read full »

Winning Work Isn't About Who You Know, But Who Knows You

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Research Support