A Flair for the Creative

September 26, 2005 · by DesignIntelligence

Be Your Customer

Be Your Customer

HOW: Ask the client to describe, outline, or enact their typical customer’s experience.

WHY: This is a helpful way to reveal the client’s perceptions of their customer and provide an informative contrast to actual customer experiences.

The above is an example of the information you can get from IDEO’s Method Cards, which provide creative ideas and solutions for practicing and aspiring designers. The cards are divided into categories representing how the firm involves their own clients, including Learn, Look, Ask, and Try. The cards can help in project planning, can serve as reminders, and can be used to challenge colleagues to seek new insights. For more information, visit www.ideo.com.

Post Comment

Historical Perspective: Salaries for B.Arch and M.Arch graduates

Apr 21, 2016 · by DesignIntelligence

Graduates' salaries with B.Arch and M.Arch degrees show moderate growth Read full »

Art's Principles

Apr 20, 2016 · by Art Gensler

50 years of hard-learned lessons in building a world-class professional services firm Read full »

Global Architecture and Urbanisim

Apr 7, 2016 · by Gordon Beckman

Different approaches achieve purpose. Read full »

Knowing Our Worth: Architecture’s True Value Proposition

Apr 7, 2016 · by Rosa Sheng

Building value and challenging conventional wisdom with actionable solutions Read full »

Winning Work Isn't About Who You Know, But Who Knows You

How Firms Succeed 5.0

DI.net RSS Feeds

DI.net on Twitter

Research Support